Consent Tracking & Analytics

Track, analyze, and document user consent with detailed analytics, consent logs, and reports to demonstrate compliance and gain insights into visitor consent behavior across your website.
4.1 Consent Log The Consent Log records every visitor's consent decision on your website. Each entry includes a unique ID, visitor country, consent status, and timestamp—providing an audit-ready trail for demonstrating GDPR compliance and other privacy regulations.
4.2 Consent Analytics Consent Analytics tracks how visitors respond to your consent banner. The analytics dashboard shows acceptance rates, rejection rates, partially accepted selections, and trends over time to help you measure compliance and optimize your banner.
4.3 IAB TCF Consent Tracking IAB TCF (Transparency & Consent Framework) consent tracking captures detailed consent signals required for programmatic advertising. When enabled, Consently generates standardized TC Strings that communicate visitor consent choices to advertising partners compliant with IAB TCF 2.2 specifications.
4.4 Google Consent Mode v2 Google Consent Mode v2 is Google's framework for passing user consent preferences to Google services like Analytics and Ads. Consently is a certified CMP that automatically communicates visitor consent choices to Google, ensuring your analytics and advertising tools respect user privacy while maintaining measurement accuracy.
4.5 Iframe Embed Blocking The iframe embed blocking feature prevents embedded content (like YouTube videos, Google Maps, social media feeds) from loading on your website until visitors provide consent. This ensures third-party platforms can't set cookies or track visitors without permission, helping you maintain GDPR and privacy law compliance.
4.6 Script Blocking Script blocking prevents third-party JavaScript files and tracking scripts from loading on your website until visitors provide consent. This feature gives you granular control over analytics tools, advertising pixels, chat widgets, and other external scripts, ensuring compliance with GDPR and privacy regulations.
4.7 Basic vs. Advanced Google Consent Mode Google Consent Mode v2 controls how Google tags (GTM, gtag.js, Google Analytics, Google Ads) behave before a visitor grants consent. Consently supports two configurations—Basic and Advanced—each making a different trade-off between privacy protection and measurement accuracy. Choosing the right one depends on your audience, your compliance requirements, and how much you rely on Google's advertising and analytics tools.