Consent Tracking & Analytics

Track, analyze, and document user consent with detailed analytics, consent logs, and reports to demonstrate compliance and gain insights into visitor consent behavior across your website.
4.1 Consent Log The Consent Log records every visitor's consent decision on your website. Each entry includes a unique ID, visitor country, consent status, and timestamp—providing an audit-ready trail for demonstrating GDPR compliance and other privacy regulations.
4.2 Consent Analytics Consent Analytics tracks how visitors respond to your consent banner. The analytics dashboard shows acceptance rates, rejection rates, partially accepted selections, and trends over time to help you measure compliance and optimize your banner.
4.3 IAB TCF Consent Tracking IAB TCF (Transparency & Consent Framework) consent tracking captures detailed consent signals required for programmatic advertising. When enabled, Consently generates standardized TC Strings that communicate visitor consent choices to advertising partners compliant with IAB TCF 2.2 specifications.
4.4 Google Consent Mode v2 Google Consent Mode v2 is Google's framework for passing user consent preferences to Google services like Analytics and Ads. Consently is a certified CMP that automatically communicates visitor consent choices to Google, ensuring your analytics and advertising tools respect user privacy while maintaining measurement accuracy.