TL;DR: Cookie Banner → Configuration → IAB TCF Settings dropdown → Select preset or Custom. Enable additional options like Purpose List, Google Vendor, and TCF Vendor List to comply with IAB standards for programmatic advertising.

Overview

IAB TCF (Transparency & Consent Framework) Settings configure how your banner handles consent for programmatic advertising partners. These settings are required if your site monetizes through ad networks that follow IAB TCF 2.2 standards.

Before You Begin

Make sure you have:

Time required: About 3 minutes

How to Configure IAB TCF Settings

Step 1: Open Cookie Banner configuration

Navigate to Cookie Banner from your site dashboard.

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Step 2: Expand the Configuration section

Click the Configuration accordion on the left sidebar from the General tab to reveal consent template settings.

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Step 3: Choose your IAB TCF configuration preset

Click the IAB TCF Settings dropdown and select your configuration mode:

  • Custom — Manually configure each IAB setting individually

  • Support IAB TCF v2 and Google Consent mode — Preset that automatically enables Purpose List, Google Vendor, TCF Vendor List, Decline button, and Preferences button.

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💡 Tip: If you monetize through Google AdSense or other Google advertising products, use the preset to ensure compatibility with Google's requirements.

Step 4: Enable individual IAB features (Custom mode only)

If you selected Custom, toggle on the IAB features you need:

  • Enable Purpose List — Displays IAB's standardized list of data processing purposes to visitors

  • Enable Google Vendor — Adds Google as a recognized vendor for consent management

  • Enable TCF Vendor List — Shows the full list of IAB-registered advertising technology vendors

  • Decline button — Adds a button allowing visitors to reject all non-essential vendors

  • Preferences Button — Adds a button for granular vendor consent choices

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Step 5: Save your configuration

Click Save at the bottom of the Configuration panel.

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Done!

Your banner now includes IAB TCF 2.2 compliance features for programmatic advertising consent.

✅ Success indicator: The IAB options you enabled will appear in your banner's preference center when visitors click Manage Preferences.

What's Next

Now that you've configured IAB TCF settings, you should:

  1. Preview your banner to verify that the IAB features display correctly

  2. Publish your banner to activate the changes

Understanding IAB TCF Features

What is IAB TCF 2.2?

The IAB Transparency & Consent Framework is an industry standard that lets website visitors control how advertising companies use their data. Consently is certified by the IAB to implement this framework.

Purpose List

The Purpose List displays the specific reasons why advertising partners collect data, such as:

  • Store and/or access information on a device

  • Create personalized ad profiles

  • Select personalized ads

  • Measure ad performance

  • Develop and improve products

Visitors can consent to individual purposes rather than accepting all advertising vendors as a group.

Google Vendor

Enabling Google Vendor recognizes Google as a consent framework participant, ensuring proper consent signals reach Google Ads, Google Analytics, and other Google advertising products.

TCF Vendor List

The TCF Vendor List shows all IAB-registered advertising technology companies that may process visitor data. This list is maintained by the IAB and updates automatically as vendors join or leave the framework.

Troubleshooting

IAB options don't appear in my banner

Why this happens: The IAB features only display when visitors interact with the Manage Preferences button in the preference center.

Solution:

  1. Click Manage Preferences in your banner preview

  2. Look for the IAB sections in the expanded preference center modal

  3. If still missing, verify you clicked Save after enabling IAB settings

Should I use Custom or the preset?

Solution: Use the Support IAB TCF v2 and Google Consent mode preset if you:

  • Monetize through Google AdSense, AdX, or other Google advertising products

  • Want the simplest setup with industry-standard defaults

Use Custom if you:

  • Need to disable specific IAB features for your use case

  • Want granular control over which vendors and purposes to display

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